MENS
NENA & PASADENA (NXP)
CSD BRANDS
Over a couple of wines in 2010, yet another Melbourne streetwear giant was born and they named it Nena & Pasadena. Curated by co founders of CSD Brands Paul and Ryan, NXP was formed to fuel future youth with inspiration and creativity.
As KSCY focused more on heavy metal and grunge inspired designs, NXP opened up a different avenue for design and creative direction. Adopting the tall tee aesthetic also, NXP has been able to play with more concepts whilst being picked up by competing retailers to it's sibling brand KSCY. It's probably one of the smartest tactics we've seen a brand use, as people started to choose either KSCY or NXP thinking they were competing against each other.
Picked up and promoted in its early days by Lance Franklin, this brand was propelled into the arms of the Victorian community efficiently.
NXP now prides itself on the brand it has become, showing low effort, high quality garments for men to enjoy. Moving in a more sustainable direction using recycled materials in new collections, you can also wear these pieces without guilt.
You can shop the range across most large retailers but Neverland is where NXP also calls home.
#9
#10
KISS CHACEY (KSCY)
CSD BRANDS
#8
SILENT THEORY
STAGE II
Founded in 2007 was streetwear controversy - Kiss Chacey. The first thing most Aussies will say is "like the band" but it has no correlation. This brand became the talk of Melbourne's nightlife just after t-shirts were allowed to be worn into the club. With it's signature cross placed just below the back neckline, this brand has turned heads and kept people questioning it's signficance from the beginning.
Creating designs inspired by metal band merch KSCY has kept its promise of delivering grungey looks that people can't get enough of. Popular for their longline scoop or "tall" tshirts, KSCY has cemented itself as a brand that really needs no introduction.
Being the first of many names under the CSD brands catalogue, KSCY is yet to slow down or miss marks when keeping up with current and future trends. Moving in a more sustainable direction using recycled materials in new collections, you can wear these pieces without guilt.
You can shop the range across most large retailers but Neverland is where KSCY calls home.
Established in 2009, Australia welcomed it's newest streetwear icon from the town of Geelong, Victoria.
The brand was founded by a group of young designers who were passionate about art, music, and street culture. Their vision was to create clothing that embodies a restless, rebellious, and revolutionary spirit. Silent Theory's style appeals to those who embrace a lifestyle free of rules and boundaries, reflecting the brand's belief that life is an endless ride.
The brand offers a wide range of apparel, including tops, denim, outerwear, and basics for both men and women. Silent Theory is known for its quality and versatile designs, often featuring comfortable and stylish pieces that are perfect for everyday wear. The brand also frequently runs promotions, such as deals on t-shirts, fleece, and other staple items
You can shop the range independently here but Silent Theory calls Edge Clothing home.
WNDRR is an Australian streetwear brand that was founded in Melbourne in early 2016 by Steven Kirby. The brand is known for its modern take on classic streetwear, characterized by relaxed, oversized fits, and bold, graphic designs inspired by the 80s and 90s fashion trends. WNDRR's collections often feature eye-catching prints and innovative patterns, making their pieces stand out in the urban fashion scene.
The brand focuses on creating versatile clothing that seamlessly transitions between various casual settings, such as beach parties, music festivals, and casual brunches. This versatility is reflected in their popular items, like the High Key Tee with its embroidered logo, and the Market long-sleeved tee, which features striking graphics and a comfortable, relaxed fit.
As it remains an independent brand and calls its main site WNDRR home, it can be shopped in big retailers such as City Beach, Edge Clothing, Neverland + many more.
#7
WNDRR (Wanderer)
KOH Industries
#6
NEOVISION
Universal Store
#5
COMMON NEED
Universal Store
Neovision is a contemporary Australian streetwear brand that focuses on design and quality, offering a fresh take on classic basics. Rumour has it that a staff member within the Universal Store group started this brand where it was launched by Universal Store.
Neovision features bold, directional graphics and a non-gender-specific aesthetic, aiming to create versatile and stylish pieces for a modern wardrobe. The brand includes a variety of clothing items such as oversized tees, hoodies, cargo shorts, and track jackets, all crafted with attention to detail and durability.
Neovision's collections often incorporate innovative designs that appeal to a fashion-forward audience, blending comfort with street style. The brand is known for its use of high-quality materials and unique prints, catering to both men's and women's fashion needs. Universal Store exclusively carries Neovision, making it a go-to destination for those looking to update their streetwear collection with trendy and high-quality pieces.
#4
SAINT GOLIATH
STAGE II
Common Need is an Australian clothing brand known for its focus on producing high-quality, stylish, and affordable men's apparel.
Owned also by Universal Store, The brand offers a range of clothing items including t-shirts, shorts, pants, jackets, and accessories, all designed with a minimalist yet trendy aesthetic. Common Need aims to provide versatile wardrobe essentials that cater to modern fashion sensibilities, making it a popular choice among young men looking for both comfort and style in their everyday wear.
With its emphasis on contemporary design and accessible pricing, Common Need has carved out a niche in the Australian fashion market as a go-to brand for everyday menswear.
Common Need calls Universal Store home.
Saint Goliath is an Australian fashion brand known for its edgy and down-to-earth style, appealing primarily to young, outgoing urban men. Founded in 2003, the brand quickly grew from a small garage operation to a prominent name in the fashion industry. The brand’s designs, led by head designer Paul Cooper, are inspired by music, travel, and everyday people, focusing on subtle graphics and minimalistic styles that are easy to wear and style.
Saint Goliath's collections feature a range of casual yet fashionable clothing items, including tees, sweaters, jackets, and more, designed to be both affordable and high-quality. The brand emphasizes using good materials that maintain their quality over time, making their products a great value for customers.
Saint Goliath calls Edge Clothing home.
#3
SAINT MORTA
CULTURE KINGS
Saint Morta is an Australian streetwear brand based in Melbourne, established in 2014 by the Zeneli brothers: Daniel, Shan, and Nadeem. The brand has rapidly gained recognition both locally and internationally for its bold and edgy designs, which reflect a deep connection to urban culture and street style.
Saint Morta offers a diverse range of clothing and accessories, including T-shirts, hoodies, jackets, pants, shorts, caps, and jewelry. Their aesthetic often features dark color schemes and striking graphics that convey a rebellious attitude and a sense of resilience. The brand name itself symbolizes this ethos, with "Saint" suggesting purity and sanctity, while "Morta" translates to death in Latin, indicating a defiant stance against mainstream fashion norms.
Saint Morta calls Culture Kings home.
#2
AFENDS
Afends is an Australian clothing brand founded in 2006 by Declan Wise and Jonathan Salfield in the coastal town of Byron Bay. Originally starting as a screen printing business creating merchandise for punk and hardcore bands, Afends quickly evolved by integrating the local surf and skate culture into its brand ethos.
Afends is recognized for its commitment to sustainability and innovation, prominently featuring hemp and other organic materials in its products. The brand's mission focuses on creating eco-friendly and durable apparel that combines timeless design with a modern aesthetic. Their collections include a variety of items such as t-shirts, hoodies, jeans, and accessories, all made with sustainability in mind.
Afends can be shopped independently here or at a large range of retailers such as City Beach, Edge Clothing, Ozmosis, Surf Dive N Ski and more.
Geedup Co. is an Australian streetwear brand founded in 2010 by Jake Paco in western Sydney. Initially inspired by hip-hop culture, graffiti, and streetwear brands like 10.Deep and Crooks & Castles, Geedup quickly developed a loyal following with its bold designs and authentic street aesthetic. The brand's early success was rooted in the socio-economic environment of western Sydney, resonating with young people through its raw and honest representation of street culture
In 2019, Geedup pivoted to an online-only retail model, which significantly boosted its growth. The brand's strategy of releasing monthly drops that often sell out within minutes has helped create a sense of urgency and exclusivity among its customers. This move to eCommerce proved highly successful, resulting in a revenue increase of 550% in the first year and continued growth thereafter
Geedup is only sold on their Official Site.
GEEDUP CO.
#1
WOMENS
ALL ABOUT EVE
Universal Store
All About Eve is an Australian women's fashion brand established in 2003, based in Geelong, Victoria. The brand is known for offering a wide range of trendy and quality fashion pieces. All About Eve's collections include tops, dresses, denim, outerwear, activewear, swimwear, and accessories, catering to a variety of styles and preferences.
Initially, All About Eve was distributed through various stockists such as Myer, The Iconic, and Edge Clothing. In November 2016, the brand launched its own online store, expanding its reach directly to consumers (All About Eve Clothing). This move has allowed them to maintain a strong online presence, frequently updating their offerings with new arrivals and seasonal collections.
In 2023, All About Eve launched AAE.Active, a dedicated athleisure line designed for everyday activewear, combining comfort and style. The brand further solidified its fashion presence by participating in Sydney Fashion Week, showcasing its AAE.Active Jordan Collection.
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#10
LUCK & TROUBLE
Edge Clothing
#8
SILENT THEORY
Edge Clothing
Luck & Trouble is an Australian women's clothing brand known for its trendy, youthful, and affordable fashion. The brand is primarily sold through Universal Store, a major Australian retailer that features a wide range of both international and local brands. Luck & Trouble specializes in a variety of casual and stylish pieces, including dresses, tops, skirts, jeans, jackets, and accessories. Their collections are designed to appeal to young women looking for contemporary and versatile wardrobe options that can be easily dressed up or down.
Luck & Trouble's aesthetic is characterized by modern cuts and patterns, often incorporating playful and bold designs. The brand aims to offer fashionable items that align with current trends, making it a popular choice among the fashion-forward demographic in Australia
Silent Theory is an Australian clothing brand that embodies urban street style with a rebellious edge. Known for its fashion-forward designs, Silent Theory offers a wide range of clothing for women, including statement graphic tees, edgy denim, relaxed sweaters, and versatile basics. The brand draws inspiration from contemporary culture and the latest trends, aiming to blend style and attitude seamlessly.
Silent Theory's women's collection includes a variety of tops, denim, dresses, outerwear, and knitwear. Popular items feature distressed jeans, oversized hoodies, and graphic tees that capture the brand's edgy aesthetic. The brand also focuses on providing comfortable and casual pieces that are easy to mix and match, catering to a youthful and dynamic demographic
You can shop the range independently here but Silent Theory calls Edge Clothing home.
Lioness is an Australian fashion brand known for its sexy, luxury-inspired clothing aimed at confident, head-strong women who embrace bold styles. Established in 2009 to cater to modern women, Lioness designs pieces that are both trendy and timeless, ensuring a versatile wardrobe for any occasion.
The brand offers a wide range of clothing, including dresses, tops, outerwear, pants, denim, skirts, and shorts. Their collections often feature unique designs that are popular among celebrities and influencers, contributing to their international appeal. Lioness is stocked in over 15 countries and is available through various high-end retailers worldwide.
Overall, Lioness stands out in the fashion industry for its commitment to delivering high-quality, stylish, and empowering clothing for women who love to dress boldly and confidently.
#7
LIONESS
#6
PERFECT STRANGER
Universal Store
#5
JORGE
Edge Clothing
Perfect Stranger is an Australian clothing brand that was founded in 2014. Based in Brisbane, the brand is known for its sophisticated and feminine designs, featuring bold, directional styles. The collections are characterized by long-wearing silhouettes and trend-led pieces that aim to provide effortless styling and elevated outfitting options.
Perfect Stranger's product range includes a variety of women's clothing such as dresses, skirts, shorts, tops, playsuits, and matching sets, catering to different occasions and preferences. The brand focuses on creating accessible, intentional, and sustainably-minded fashion.
The brand initially launched exclusively through Universal Store, where it continues to be a significant presence.
#4
SUBTITLED
General Pants
Jorge is an Australian clothing brand known for its contemporary and stylish women's apparel. The brand is part of the wider portfolio of labels available at retailers like Myer and The Iconic, catering to fashion-forward individuals looking for trendy and versatile pieces.
Jorge offers a range of clothing items, including casual wear, workwear, and evening attire, often featuring modern cuts and on-trend designs. The brand emphasizes affordability without compromising on style, making it a popular choice among young women seeking chic and accessible fashion options.
The collections from Jorge often include a mix of bold prints, comfortable basics, and statement pieces, ensuring a well-rounded wardrobe for various occasions. Whether you're looking for a standout party dress or everyday essentials, Jorge provides stylish solutions that reflect current fashion trends in a wearable and approachable manner.
"Subtitled" is an Australian clothing brand known for its trendy and versatile women's apparel. The brand offers a wide range of items, including dresses, skirts, tops, and pants, often featuring contemporary designs that appeal to a youthful audience. Subtitled is popular for its casual yet stylish pieces, with an emphasis on comfort and modern aesthetics.
Their collections typically include casual wear such as fleece jumpers, hoodies, linen pants, and various knitwear. Subtitled also offers a selection of dresses and skirts suitable for different occasions, from casual outings to more dressed-up events. The brand is known for using a variety of fabrics, including linen and crochet, providing both comfort and a chic look.
Subtitled products are widely available through major Australian retailers like SurfStitch and General Pants, making them accessible to a broad customer base. The brand's pricing is moderate, catering to a market that seeks fashionable yet affordable clothing.
#3
WHITEFOX
White Fox Boutique is an Australian fashion brand established in 2013. Known for its stylish and trendy women's clothing, White Fox has gained significant popularity through strategic use of social media and influencer marketing. The brand offers a wide range of products, including ready-to-wear clothing, swimwear, activewear, and accessories. White Fox has successfully expanded its presence internationally, notably launching a dedicated e-commerce site for the U.S. market and opening a showroom in Los Angeles.
The brand's marketing strategy heavily involves collaborations with high-profile influencers and celebrities, which has helped it cultivate a strong following. Celebrities such as the Kardashians, Emily Ratajkowski, and Bella Hadid have been spotted wearing White Fox outfits, further boosting its visibility and appeal.
Overall, White Fox Boutique stands out for its trendy designs, effective use of influencer marketing, and innovative digital strategies, making it a prominent player in the global fashion industry.
#2
MR WINSTON
Mr Winston is a contemporary Australian clothing brand founded in 2017 by Ella Davidson and her mother, Karen. Named after their golden retriever, the brand initially focused on vintage clothing before transitioning to creating its own unique designs. Mr Winston is known for its distinctive streetwear-inspired style, which combines a casual aesthetic with a modern, unisex appeal.
The brand has gained a strong following, particularly among Melbourne's Gen Z demographic, thanks to its limited-edition drops and exclusive releases. This approach has helped create a sense of urgency and exclusivity around their products, making them highly sought after. Mr Winston's commitment to local manufacturing and ethical production practices further enhances its appeal, as the brand strives to support local businesses and ensure high-quality standards.
Mr Winston continues to innovate and expand its offerings, maintaining a focus on quality and community engagement.
Fayt The Label is an Australian clothing brand founded by influencer Brittney Saunders. It caters to women with a strong emphasis on inclusivity, offering a size range from 6 to 24. The brand is known for its diverse collection of apparel including basics, denim, dresses, swimwear, activewear, and more. Fayt aims to provide fashionable and comfortable clothing options that suit various body types, ensuring a fit for everyone.
One of the standout features of Fayt is its commitment to size inclusivity and ethical production practices. This has made it popular among Australian fashion enthusiasts who value both style and sustainability.
Overall, Fayt The Label has built a reputation for its fashionable designs, commitment to inclusivity, and ethical approach to clothing production, making it a beloved brand in the Australian fashion scene.
FAYT
#1
General Pants
